Relative Valuation: Don't Get Trapped

Relative valuation is a simple way to unearth low-priced companies with strong fundamentals. As such, investors use comparative multiples like P/E, EV/EBITDA, and price-to-book ratios all the time to assess the relative worth and performance of companies and to identify buy and sell opportunities. The trouble is that, while relative valuation is quick and easy to use, it can be a trap for investors.
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